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Facebook Marketplace

Facebook Marketplace

in Digital Marketing
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Created by i-Learning

About this course

Course Title: Facebook Marketplace  - 3 Month Course

Course Overview
The Facebook Marketplace Mastery course is designed to provide students with a comprehensive understanding of how to effectively leverage Facebook Marketplace for buying and selling goods and services. This course will cover various aspects of using the platform, from setting up a successful online store to implementing marketing strategies that drive engagement and sales.

Course Curriculum:

Month 1: Getting Started with Facebook Marketplace
1. Introduction to Facebook Marketplace and its benefits for buyers and sellers.
2. Creating a Facebook Business Page and setting up a Marketplace store.
3. Listing products: Optimizing titles, descriptions, and images for maximum visibility.
4. Managing inventory and pricing strategies.
5. Communication and negotiation techniques with potential buyers.

Month 2: Marketing and Promotion on Facebook Marketplace
6. Building a brand presence on Facebook Marketplace.
7. Effective use of images and multimedia in listings.
8. Implementing social media marketing techniques to promote listings.
9. Understanding Facebook's algorithm for Marketplace visibility.
10. Customer reviews and feedback: Managing and leveraging social proof.

Month 3: Advanced Strategies and Business Growth
11. Utilizing Facebook Groups for Marketplace engagement.
12. Cross-promotion and partnerships: Collaborating with other sellers.
13. Tracking and analyzing performance using insights and analytics.
14. Customer service excellence: Handling inquiries, disputes, and returns.
15. Scaling your Marketplace business: From local to regional expansion.

Learning Outcomes:
By the end of the course, students will be able to:
- Create and optimize compelling product listings on Facebook Marketplace.
- Understand the dynamics of buyer-seller interactions on the platform.
- Develop effective marketing strategies to increase visibility and engagement.
- Utilize multimedia and storytelling to enhance listings and brand image.
- Implement data-driven decision-making by analyzing insights and metrics.
- Provide exceptional customer service and manage buyer inquiries and issues.
- Collaborate with other sellers to expand reach and foster growth.
- Navigate Facebook's algorithm to increase visibility and ranking.

Student Benefits:
- Proficiency in using Facebook Marketplace for buying and selling.
- Practical knowledge of setting up and managing an online store on the platform.
- Enhanced understanding of social media marketing strategies.
- Improved communication and negotiation skills.
- Experience in handling customer interactions and feedback.
- Insights into data analysis and using metrics to optimize strategies.
- Networking opportunities within the e-commerce and online selling community.
- Certificate of completion showcasing expertise in Facebook Marketplace strategies.

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10 Questions
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Passed grade: 20/50
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10 Questions
20 Min
Passed grade: 20/50
Attempts: 0/2
5 Questions
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Passed grade: 20/25
Attempts: 0/
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₹2,900
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This Course includes:
Official certificate
3 online quizzes
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Course specifications

Capacity:
Unlimited
Duration:
13:20 Hours
Students:
2559
Files:
2
Created Date:
27 Jul 2023
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