About this course
Course Title: Amazon FBA Global Selling - 3 Month Course
Course Overview:
The Amazon FBA Global Selling course is designed to equip students with the knowledge and skills needed to successfully establish and manage an e-commerce business using Amazon's Fulfilled by Amazon (FBA) program. This course will cover a wide range of topics, from product research and sourcing to listing optimization and international expansion, enabling students to navigate the complexities of global online selling.
Course Curriculum:
Month 1: Introduction to Amazon FBA Global Selling
1. Understanding the Amazon FBA program and its advantages.
2. Navigating the Seller Central dashboard and account setup.
3. Identifying profitable product categories and conducting market research.
4. Product sourcing options: Private labeling, wholesale, and manufacturing.
5. Evaluating competition and demand using Amazon tools.
Month 2: Product Listing and Optimization
6. Crafting compelling product listings: Titles, bullet points, and descriptions.
7. High-quality product images and visual content creation.
8. Keyword research and search engine optimization (SEO) for Amazon.
9. Pricing strategies, including factors like fees and profitability.
10. Handling customer reviews and seller feedback.
Month 3: Global Expansion and Business Growth
11. International selling: Navigating Amazon's global marketplaces.
12. Fulfillment options: Using Amazon's cross-border FBA program.
13. Managing inventory and supply chain logistics for international markets.
14. Advertising and promotion strategies within the Amazon ecosystem.
15. Scaling your Amazon FBA business: From single products to multiple brands.
Learning Outcomes:
By the end of the course, students will be able to:
- Understand the fundamentals of Amazon's FBA program and its benefits.
- Identify profitable product opportunities through effective market research.
- Create compelling and optimized product listings to maximize visibility.
- Implement effective pricing and promotion strategies for global markets.
- Navigate Amazon's international marketplaces and cross-border logistics.
- Manage inventory, order fulfillment, and customer service efficiently.
- Utilize Amazon advertising tools to increase product visibility and sales.
- Plan and execute strategies for scaling their Amazon FBA business.
Student Benefits:
- Proficiency in establishing and managing an e-commerce business on Amazon FBA.
- Practical knowledge of product research, listing optimization, and global expansion.
- Insights into inventory management, supply chain logistics, and cross-border trade.
- Understanding of Amazon's advertising platform and marketing strategies.
- Enhanced communication and customer service skills.
- Networking opportunities within the e-commerce and Amazon seller community.
- Experience in analyzing data and making data-driven decisions.
- Certificate of completion showcasing expertise in Amazon FBA global selling.
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