ADVANCE SKILLS IN INSTAGRAM ADS

Week 1-2: Introduction to Advanced Instagram Ads

Week 1

1. Overview of Instagram Advertising and Social Media Landscape

2. Setting Up an Instagram Ads Account and Linking to Facebook

3. Understanding Instagram's Algorithm and Ad Auction

4. Defining Campaign Goals and Key Performance Indicators (KPIs)

Week 2

1. Advanced Audience Targeting Techniques: Custom Audiences, Lookalike Audiences

2. Behavioral and Interest-Based Targeting Strategies on Instagram

3. Geographic and Demographic Targeting Refinement

4. Choosing the Right Ad Placement for Instagram

Week 3-4: Ad Creative and Visual Strategies

Week 3

1. Crafting Engaging Ad Copy and Captions for Instagram

2. Designing High-Quality Ad Visuals: Images and Videos

3. Incorporating Stories and User-Generated Content (UGC)

4. Creating Compelling Call-to-Action (CTA) Statements

Week 4

1. Ad Formats: Photo Ads, Video Ads, Carousel Ads

2. Instagram Stories Ads: Best Practices and Creativity

3. Shopping and Product Tags in Instagram Ads

4. Crafting an Aesthetic Instagram Feed for Your Business

Week 5-6: Campaign Types and Objectives

Week 5

1. Traffic Campaigns: Driving Traffic to Your Website

2. Engagement Campaigns: Boosting Post Interactions and Reach

3. Conversion Campaigns: Generating Leads and Sales on Instagram

4. App Installs and App Event Optimization Campaigns

Week 6

1. Shopping Campaigns: Promoting Products and E-Commerce

2. Story Ads Campaigns: Utilizing Instagram Stories for Ads

3. Event Promotion and RSVP Campaigns

4. Advanced Split Testing and Optimization Strategies

Week 7-8: Performance Optimization and Analysis

Week 7

1. Budget Allocation and Bidding Strategies

2. Ad Scheduling and Delivery Optimization for Instagram

3. Using Instagram Insights for Performance Analysis

4. A/B Testing and Creative Iteration Techniques

Week 8

1. Advanced Audience Insights and Analytics for Instagram

2. Leveraging Instagram Insights for Audience Research

3. Pixel Implementation and Tracking Setup for Instagram Ads

4. Final Project: Designing an Advanced Instagram Ads Campaign