About this course
Week 1-2: Introduction to Advanced Google Analytics
Week 1
1. Overview of Web Analytics and Google Analytics
2. Setting Up Google Analytics Account and Tracking Code
3. Understanding Google Analytics Interface and Navigation
4. Defining Goals, Conversions, and KPIs
Week 2
1. Customizing Google Analytics Dashboards and Reports
2. Advanced Segmentation: Creating Custom Segments
3. Setting Up E-commerce Tracking and Enhanced E-commerce
4. Introduction to Multi-Channel Funnels and Attribution Models
Week 3-4: Data Analysis and Interpretation
Week 3
1. Advanced Event Tracking: User Interactions and Engagement
2. Analyzing Website Behavior: Bounce Rate, Time on Page, Exit Pages
3. Understanding Site Search and User Flow Analysis
4. Data Integrity: Filters, Goals, and Referral Exclusions
Week 4
1. Advanced Dimension and Metric Analysis
2. Cross-Domain Tracking and Subdomain Tracking
3. Custom Variables and User-ID Tracking
4. Google Analytics Intelligence: Automated Insights
Week 5-6: Advanced Reporting and Insights
Week 5
1. Custom Reports and Dashboards: Data Visualization
2. Custom Alerts and Monitoring Key Metrics
3. Integrating Google Analytics with Google Ads and Search Console
4. Introduction to Google Tag Manager
Week 6
1. Google Analytics API and Data Export
2. Advanced Segmentation for User Behavior Analysis
3. Custom Attribution Models and Channel Groupings
4. Creating Actionable Insights from Analytics Data
Week 7-8: Conversion Optimization and A/B Testing
Week 7
1. Conversion Rate Optimization (CRO) Strategies
2. Analyzing Landing Page Performance and User Behavior
3. A/B Testing and Experimentation: Best Practices
4. Utilizing Google Optimize for A/B Testing
Week 8
1. Mobile App Tracking and Analytics
2. Introduction to Google Data Studio for Advanced Reporting
3. Integrating Social Media Analytics with Google Analytics
4. Final Project: Comprehensive Analysis and Recommendations
