About this course
Week 1-2: Introduction to Advanced Google Ads
Week 1
1. Overview of Google Ads and Online Advertising Landscape
2. Setting Up a Google Ads Account and Campaign Structure
3. Understanding Quality Score and Ad Rank
4. Keyword Research: Advanced Techniques and Tools
Week 2
1. Creating Effective Ad Copy and Ad Extensions
2. Crafting Compelling Landing Pages for Conversions
3. Bidding Strategies: Manual vs. Automated
4. Introduction to Google Ads Policies and Compliance
Week 3-4: Campaign Types and Advanced Targeting
Week 3
1. Search Campaigns: Structure, Settings, and Best Practices
2. Display Campaigns: Targeting, Ad Formats, and Remarketing
3. Video Campaigns: YouTube Advertising Strategies
4. Shopping Campaigns: Product Listings and Merchant Center Integration
Week 4
1. Smart Campaigns: Automation and Machine Learning
2. Local Campaigns: Targeting Local Audiences
3. Advanced Audience Targeting: Custom Audiences, Similar Audiences
4. A/B Testing and Conversion Tracking Setup
Week 5-6: Performance Optimization and Analysis
Week 5
1. Advanced Bid Strategies: Target CPA, Target ROAS, Enhanced CPC
2. Ad Scheduling and Location Targeting Optimization
3. Ad Rotation and Experimentation
4. Quality Score Improvement Techniques
Week 6
1. Advanced Keyword Match Types and Negative Keywords
2. Understanding Ad Position and Impression Share
3. Diagnosing and Troubleshooting Campaign Issues
4. Google Analytics Integration and Advanced Reporting
Week 7-8: Advanced Google Ads Topics
Week 7
1. Ad Customizers and Dynamic Ads
2. Creating Effective Display Ads and Responsive Ads
3. Video Advertising: TrueView In-Stream and Discovery Ads
4. AdWords Editor: Bulk Campaign Management
Week 8
1. Conversion Rate Optimization (CRO) for Google Ads
2. Mobile Advertising Strategies and App Promotion
3. Tracking and Optimizing Multi-Channel Campaigns
4. Final Project: Designing an Advanced Google Ads Campaign
